What the editors look at in Supplement Quality & Transparency, and how a brand gets listed.
Five criteria guide the reading: Quality & Delivery, Documentation & Transparency, Customer Signals, Market Presence and Innovation. None carries a weight or percentage, and no scoring panel is involved.
Quality & delivery matters most in this category. It is the hardest criterion to fake. A sharper pitch deck takes a week to buy; regional compliance and documentation depth cannot be added after the fact.
The editors use public information only: a brand's own published documentation on testing, chain of custody, labels and disclosure, plus public listings and records. No application, no entry form, no fee.
Each honoree has an editorial note on its category page. Read the caveat first. It shows where the brand still has work to do and where your diligence should push hardest.